Business has changed radically in the last few years, and in no field are these changes more evident than marketing.
Consumers are increasingly looking to technology to answer questions and solve problems. Digital marketing strategies are no longer the bastion of big business – they are now critical no matter your industry or your size.
With change comes opportunity.
At Growth Partners our experienced team guides Kiwi businesses in maximising the perks and avoiding the pitfalls of this new marketing landscape. Using a suite of proprietary approaches and technologies, we clear the muddied waters of marketing and offer you a clear path forward.
The evolution of business and marketing presents a number of problems for SMEs.
We felt inspired, and expanded in our vision from our meetings with Growth Partners. Definitely have a clearer path to accomplishing our goals, and clear actions to take!
The team at Growth Partners listened to my situation and accurately identified the area I needed to direct my efforts to, with a long term view of my business.
The advice provided confirmed and or added value to our continuity plans. The team were empathetic, professional and genuinely wanted us to succeed. Highly recommended.
At Growth Partners our belief is that the best way to solve these problems, and to approach marketing in general, is to first answer the fundamental questions.
These questions form the foundation upon which good marketing is built. We work to answer the following:
These questions and more are answered within our DigitalArchitect, which sees us looking at your business through a modern marketing lens. Once we gain this clarity, we can begin to solve problems and capitalise on opportunities.
Does your website consistently generate high quality leads, or is it simply an online brochure? Your website is your highest value marketing asset, and should command your biggest single marketing investment. At Growth Partners we blend science, data and creativity to turn your website from brochure to lead generation machine.
We put a focus on discoverability, aligning your website content with real customer search behaviours. Our DigitalArchitect goes far beyond simple keyword research, delivering a deeper understanding of your target market. This understanding allows you to offer solutions to problems your target market may not even realise they had, something that we are experts at helping businesses do.
Our focus on discoverability also considers the search engine, ensuring your website aligns with what Google believes its users are looking for. Rather than building a website and adding content to it later, as most businesses do, we believe in building your site from the ground up based on comprehensive and in-depth research into buyer search behaviour. We consider the search terms used by your target market at each stage of the buyer journey (awareness, consideration, transaction), building a website, content and marketing materials that engage them every step of the way.
Search engine optimisation. You know you need it, but for many people, that’s where their knowledge begins and ends.
Success in business can’t be some vague and hazy notion. If it is to be achieved, it needs to be tangible, quantifiable, measurable.